OK, sales is not a numbers game , but simply increasing conversion rates may not be enough to delivery the results that you need. We see sales activity and sales effectiveness as two sides of the same coin – you must have one with the other.
In a difficult marketplace the quest for more effective sales techniques and campaigns has gained momentum. As marketing budgets have been cut and sales teams trimmed, managers must do more with less. Sales Is Not A Numbers Game Clearly sales is not a numbers game – after all too many sales leads, meetings and even proposals go nowhere
